Internet cookies?
Cookies are text files with small pieces of data — like a username and password — that are used to identify your computer as you use a computer network. Specific cookies known as HTTP cookies are used to identify specific users and improve your web browsing experience.
Data stored in a cookie is created by the server upon your connection. This data is labeled with an ID unique to you and your computer.
When the cookie is exchanged between your computer and the network server, the server reads the ID and knows what information to specifically serve to you.